Services

Proposal

Based on the research phase we gathered information that we can use to collaborate with your team to create a tailored marketing proposal and strategy.  At this point we collaborate closely with you, ensuring that your feedback and priorities are integrated into the proposal.

The Proposal and Strategy Development phase of the marketing strategy is a critical step where we transform the gathered information, research, and insights into a comprehensive plan that outlines how you will achieve your marketing goals. This phase involves a systematic and creative approach to designing a strategy that aligns with your objectives and resonates with your target audience. Here’s a detailed description of what this phase entails:

Defining the Strategy

This is a critical phase when developing a marketing strategy as it sets the foundation for understanding your business, industry, target audience, and competitive landscape. The goals are to:

• Setting the objectives We clearly outline the marketing objectives that the strategy aims to achieve. These objectives are specific, measurable, achievable, relevant, and time-bound (SMART).
• Demonstrate how our strategy will engage and convert the target audience
• Positioning Determine how the your product will be positioned in the market. Highlighting the unique selling propositions (USPs) and value propositions.
• Key Messages These are the core messages and themes that will be communicated to the audience. These messages must align with your brand and resonate with the target audience.

Channel Selection and Integration

Multichannel Approach We Identified the most effective marketing channels for reaching your target audience. This may include digital channels (e.g., website, social media, email), traditional advertising (e.g., print, TV, radio), content marketing, SEO, PPC advertising, and more.

Channel Integration If applicable, we ensure that the selected channels work together harmoniously to create a unified marketing effort. Integration helps in maintaining consistent messaging and branding.

Tactical Plan

Campaign Development Contains the detail the specific marketing campaigns and initiatives that will be executed to achieve your objectives. Includes campaign themes, creative concepts, and content ideas.

• Timeline Present a timeline that outlines when each campaign or initiative will be launched and when specific milestones will be achieved.
• Budget Allocation Allocation the marketing budget to different campaigns and channels based on their expected ROI and alignment with objectives.

Content Creation and Messaging

• Content Strategy A content strategy that outlines the type of content (e.g., blog posts, videos, info-graphics) to be created, the topics, and the distribution plan.
• Message Crafting Craft a compelling and consistent messaging that aligns with your brand voice and resonates with the target audience.

Refinement and Finalization

Address Questions and Feedback  Based on your feedback, make necessary adjustments as required and revise the proposal.

Finalization Once both parties are satisfied, finalize the proposal and obtain your approval.

The Proposal and Strategy Development phase is where the blueprint for the entire marketing campaign is created. It will be detailed, comprehensive, and aligned with your goals and objectives. The outcome of this phase will guide the execution of marketing activities in subsequent stages.