Services

Research

The first step in our process as we prepare to meet with you, is to collaboratively assess the essence of your food product (perishable and non-perishable) and determine how it aligns with our shared standards of excellence.  Where applicable, the following is a basic template of what we do in the research phase.

Preliminary research

It’s a critical phase when developing a marketing strategy as it sets the foundation for understanding your business, industry, target audience, and competitive landscape. The goals are to:

• Understand the basics of your business
• Explore your mission and core values to gain insights into your guiding principles and corporate culture
• Identify what you offer, including details about your product(s), features, and benefits
• Unique Selling Proposition (USP) Identify what sets you apart from competitors. Understand the USP, is a  key selling point
• Industry Analysis Research your industry to get a sense of size, growth trends and major players
• Market Challenges Identify the challenges and trends that the industry is currently facing, which can help in tailoring marketing strategies accordingly
• Regulatory Environment Understand any industry-specific regulations or compliance requirements that may affect marketing efforts

Competitive Landscape

Identify direct and indirect competitors by researching businesses of similar size, offering similar products or services, or competing for the same target audience.

• Analyze competitors’ strengths, weaknesses, opportunities, and threats (SWOT analysis). Determine their marketing strategies, online presence, and customer reviews
• Discover what competitors are doing well and where they may be falling short. Identify areas where you can differentiate from them

Existing Marketing Efforts

• Analyze your existing marketing channels, such as websites, social media, email marketing, advertising, and content marketing
• Gather data on the current marketing performance, where applicable, including website traffic, conversion rates, social media engagement, and sales.

 Goals and Objectives

• Understand the short-term and long-term marketing objectives. What are you trying to achieve through marketing efforts? (e.g., increase sales, expand market share, improve brand awareness)
• Identify the metrics and KPI’s (Key Performance Indicators) that will be used to measure the success of the marketing strategy

Budget and Resources

• Determine the marketing budget and any constraints or limitations
• Understand the resources available for marketing, including in-house teams, technology, and third-party support

Preliminary research forms the basis for creating a well-informed marketing strategy that aligns with your objectives and effectively reaches the target audience. This research phase ensures that the subsequent marketing plan is tailored to the your unique situation and market dynamics.